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Bayern Munich might be licking their wounds after defeat in the European Champions League final, but the German club can find comfort in victory of a different kind: by beating Chelsea in football's brand value table.
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your st…
ORLANDO — For Research In Motion, this week has been all about BlackBerry 10, the new operating system for its phones that’s set to…
Brands should be wary of attaching price tags to the products they pin on Pinterest, a new study from analytics startup Pinreach and Joshua Yang…
Chinese shoppers attracted by lower prices spend more on luxury products abroad than they do at home, and retailers are looking to cash in.
Echo Boomers. Generation Y. Millennials. No matter what you call them, shoppers between 18 to 29 years old are the fastest-growing luxury cons…
Eager to monetize the large followings they had built on Facebook, many large brands set up shop on the social network for the first time last y…
Human beings are social by nature, and not surprisingly, we choose to spend much of our talkative time on Facebook.Comscore released data in D…
Car companies are grappling with an alternate universe of brand associations in China, where Buicks are status symbols and a Mercedes-Benz is the domain of the retiree.
PARIS (Reuters) - For the first time in its history, luxury conglomerate LVMH has provided a peek into its exclusive workshops, design showrooms and wine cellars -- to reveal the hundreds of hands...
Brand Finance, a consulting agency specializing in brand valuation, has released its "Brand Finance Global 100" report ranking the world's most valuable brands. This annual...
The pop star jetted into New York today from Glasgow where she was performing in her California Dreams tour, especially to be reunited with Russell
High tech is taking over as the top brands of the world. In Interbrand’s 2010 ranking of the best global brands, six out of ten of the top ten brands were high-tech companies – IBM, Microsoft, Google, Intel, Nokia, and HP were all listed in the top ten with Cisco, Oracle, SAP, Amazon, eBay, Blackberry, Adobe, and Yahoo making the top 100 list.There were some fluctuations in the rankin
Troubled by the actions of its star designer John Galliano, Christian Dior acted quickly and decisively in an effort to limit any long-term damage to the brand.
How do western companies market to brand-conscious Chinese consumers?

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